Should You Go for Google or Baidu?
It’s without a doubt that Google is the widely used and most popular search engine in the globe. On the other hand, Google provides global results and this isn’t totally good for a business that has a local target market. This is true especially if you have a business in China and you have a website there, you may opt for new search engine provider which is Baidu.
SEO in China uses Baidu, which is basically a reliable and great option depending on the type of products and services that you wish to market. By this time now, you must accept that Baidu is the most preferred search engine and not Google. The popularity that such local search engine has is increasing on a day to day basis and f your page is serving countries in SEA, then you can surely make the most of Baidu.
Although Google operates worldwide and even in China, only few regions there uses it because, Baidu is still the most visited. What is meant by this is that, you can get better chances to reach more clients in a local area by using the said search engine. If you plan to use PPC marketing, then this option will be more practical as marketing strategy with Baidu. It’s for a simple reason that it’s cheaper and more effective with regards to generating more traffic to your site.
You on the other hand need to know that it is important to do your homework before making the transition from Google to Baidu. SEO experts in China will certainly help a lot in figuring out what search engine is perfect for your website. There’s a chance that you’ll need to use Google for your business but you’re lucky if your page can do well with these search engines. It’s essential for web owners to find a reputable and respected SEO marketing company in China to assist you in analyzing the need of your page. Before you make a decision on which SEO strategy to use in China, there are many aspects to be checked and it’s the job of the company to look at it.
Needless to say, you must be able to target the right audience to have continuous development on your site. If you have not, then it is likely that you are just wasting your time and money too. If you’re going to entrust your online business to SEO professionals in China, see to it that they will be dealing with the Chinese censorship. This ensures that your page will get the most exposure and many Chinese folks will be able to visit your page.