Print And Digital Media Marketing Strategies-Why Should You Use Both Strategies
Today, a lot of businesses prefer to use digital marketing strategies. However, businesses should still make use of print media marketing strategy.
Print media marketing strategies may be old but it is still effective. You can still see a lot of print media all over the world, for example billboards. There are a number of companies that try to avoid using print media strategies.
You will see digital marketing in the internet. Online public relations, social media marketing, email marketing, pay per click and search engine optimization are example of effective digital marketing strategies. Digital marketing can reach a lot of people and is very flexible.
Print marketing only makes use of physical print media like direct mail, newspapers. Posters, magazines, billboards and many more. You can choose where you will put your advertisement when you make use of print media marketing.
The results are better if you use both strategies. studies prove that digital and printed media marketing really has a number of advantages.
Below are the methods that you can use print media and digital media together:
A. QR codes
QR codes also known as quick response codes are bar codes that contains information of an attached items which can be scanned with a smartphone. When you make use of QR codes your clients will be able to see print media marketing and then becomes a digital media marketing. You can consult a commercial printing company.
B. Custom URL’s
Custom URL’s are a bit similar with QR codes, but you do not need to scan the bar code since the customer will look at the print advertisement and then enter it in the unique URL of your business.
C. Social media websites
You can use social media site and combine it with a print advertising campaign.
You can also use print advertisements to encourage people to look at digital promotions. You can advertise the profile and account of your business.
Variable printing is a kind of printing that has graphics, texts and images. This is great for social media campaigns.
Digital marketing and print marketing strategies are really effective and should be used by different companies. These strategies can really benefit different kinds of businesses. It is important that you select a reliable commercial printing company. Before choosing a company you need to conduct a thorough research first. Choose a company that is experienced in digital marketing and print marketing and is very reliable.